Waze For Business
Take advantage of Waze for business today! This navigation app offers a great way to reach potential customers and increase brand visibility. Get the most out of the platform with tips from our guide.
Waze for business is a powerful navigation app that allows you to reach potential customers, increase brand visibility, and optimize your route planning. With the right tips and strategies, you can get the most out of Waze and make it work for your business.
Increase Brand Visibility with Branded Pins.
With Waze for Business, you can increase brand visibility by creating and placing Branded Pins. These pins are located on the Waze map, and when users come across them, they’ll be able to identify your business with your logo. This is an easy way to spread the word and make sure that potential customers know where to find you.
Personalize Directions with Store Information Cards.
Waze for Business provides a great way to engage with customers by sending them personalized directions. With Store Information Cards, you can add additional media like images and videos, as well as store information to make the experience more engaging. The cards feature unique content that helps give directions and also informs drivers about your business.
Reach Potential Customers Nearby with Traffic Alerts.
Waze for Business allows you to send personalized in-app notifications to potential customers that are near your stores. You can specify the radius for the messages, a duration, and other criteria so that your message reaches the people most likely to become customers. Plus, you get detailed analytics on the reach of your messages so that you can refine them for greater effect.
Share Events and Special Offers with Waze Ads.
Waze Ads give you the opportunity to reach potential customers with promotions for local events or special offers. You can create targeted campaigns that target people who are near your business and already navigating to it, as well as other types of targeted campaigns. Plus, you get detailed analytics so that you can refine your ads for even better results.
Utilize Waze’s Audience Insights to Gather Data on Your Customers’ Routes and Preferences.
Waze offers advanced analytics and reporting with Audience Insights that gives businesses valuable data about their customers. This feature helps you track customer behavior, including patterns in routing and navigation preferences. For example, you can gain insights into when people drive in order to inform your campaigns or promotional activities. The feature will also give you the opportunity to understand how people move in your area and what kind of daily routines they have. This data can be extremely useful if you plan to launch any new services or promotions that cater specifically to local people.